Unlocking Trade Potential at Beautyworld Saudi Arabia

PCA NewslettersJune 12, 2025

Beautyworld Saudi Arabia 2025 offered a unique showcase for attendees, with a broad exploration of the latest innovations in the beauty industry, covering key categories like cosmetics, skincare, haircare, salon supplies and fragrances.

This year’s Beautyworld Saudi Arabia exhibition brought together over 400 exhibitors and welcomed more than 15,000 visitors, providing an outstanding platform for international stakeholders to strengthen business connections and expand their market presence within the Kingdom.

At the SGS booth, we proudly showcased our comprehensive range of services, such as product testing, inspection and certification, which are essential for businesses looking to import products into the Saudi market or export goods from Saudi Arabia to global markets. Our booth was staffed by a team of experts from various countries, alongside our local Saudi specialists, reflecting our global reach and strong commitment to supporting clients worldwide.

Attracting a diverse audience of manufacturers, salon owners, retailers, distributors and wholesalers from Saudi Arabia and international markets, the event fostered valuable networking and business growth opportunities. Exhibitors came from around the world, including European countries like France and Italy, Asian powerhouse economies such as Korea, China and India, as well as participants from Africa, Canada and the United States. This global presence added a strong international dimension to the event.

Cosmetic products entering the Saudi market require strict compliance with Saudi Food and Drug Authority (SFDA) regulations. Each consignment must also obtain a certificate of conformity (CoC), which demonstrates that the products meet the country’s regulatory standards, guaranteeing safety and quality for consumers.

Throughout the three-day exhibition, our booth attracted significant interest from visitors keen to learn about our reliable and efficient compliance solutions. The high level of engagement highlights the growing demand for trusted quality assurance and certification partners in the beauty sector.

We are enthusiastic about the opportunities that have emerged from our participation and look forward to continuing to provide solutions that help our clients achieve their market access goals.

Learn more about Saudi Arabia – SFDA Certificate of Conformity.

This article can also be found in our PCA Newsletter (Q2/2025) – which keeps you up to date with developments in technical barriers to trade and product conformity assessment.