SGS Main Sponsor of the Swiss Team in the World’s Toughest Row

Sep 03, 2025

SGS backs 44west team in World Record Atlantic Rowing Challenge
Partnership reflects shared values of Trust, Teamwork and Performance and commitment for environmental protection
Proceeds will help restore coral reefs and protect the ocean

SGS, the world’s leading testing, inspection and certification company, is proud to sponsor 44west, a Swiss rowing team aiming to break the world record in the World’s Toughest Row, a 4,800 km race across the Atlantic Ocean.

44west is partnering with Swiss impact business rrreefs to restore coral reefs, with part of the proceeds funding a new reef in the Philippines.

Through this sponsorship, SGS is supporting both the team’s extreme endurance challenge and vital ocean restoration, bringing performance and purpose together.

SGS and 44west share core values of Trust, Teamwork and Performance with sustainability as a common commitment.

Géraldine Picaud, CEO of SGS, commented:

“At SGS, we believe real progress comes from those who dare to push boundaries. Whether in science, sustainability, or human excellence, we are inspired by those who go further. Supporting 44west is not just about breaking records. It’s about championing bold ideas, protecting the environment, inspiring performance, great teamwork and local talent. We are proud to stand behind a team whose ambition and values mirror our own.”

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About SGS

SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.

Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.

SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH1256740924, Reuters SGSN.S, Bloomberg SGSN:SW).