We are proud to award Unifonic with our first ISO/IEC 42001 certification in Saudi Arabia, demonstrating its commitment to safe and secure artificial intelligence (AI).
Unifonic, a leading customer engagement platform and software-as-a-service (SaaS) provider, has achieved ISO/IEC 42001 certification for AI management systems (AIMS) – and one of the first in the MENA region to reach this significant milestone.
The certification scope covers the development of AI systems for customer care applications, marketing automation and personalization, as defined in the Statement of Applicability.
Driving responsible AI across the region
Unifonic pursued ISO/IEC 42001 certification to formalize governance for AI systems, reduce operational and compliance risks, and demonstrate to customers and regulators that its AI technologies are managed in line with internationally auditable standards.
The implementation followed a structured roadmap – from gap analysis and policy development to system rollout and independent assessment. Challenges, such as cataloging AI assets, aligning cross-functional teams and embedding governance into existing processes, were addressed through executive sponsorship and collaborative working groups.
Why ISO/IEC 42001 matters
ISO/IEC 42001:2023 is the world’s first international standard for AIMS, providing a structured framework for the governance, risk management and accountability of AI technologies. It enables organizations to ensure their AI systems are transparent, safe and compliant while supporting innovation and trust.
We have been a pioneer in ISO/IEC 42001 certification, having issued the first-ever certificate against FDIS ISO/IEC 42001 in October 2023. Since then, we have helped organizations worldwide strengthen responsible AI development through AIMS certification.
Aligned with SGS DIGITAL TRUST
This certification forms part of our SGS DIGITAL TRUST framework, which brings together services that help organizations build, demonstrate and sustain trust across their digital ecosystems. From AI and data governance to cybersecurity, privacy and digital infrastructure assurance, we support businesses in building the confidence needed to operate securely in a connected world.
Benefits for Unifonic
Through our certification process, Unifonic strengthened its approach to responsible AI and achieved measurable benefits:
- Enhanced governance: established repeatable and auditable processes for model life cycle management and risk assessment
- Regulatory readiness: improved alignment with regional and global AI governance expectations
- Increased stakeholder confidence: reinforced trust among enterprise and government partners through transparent AI management
- Sustainable innovation: enabled scalable, compliant and ethically managed AI deployment
The SGS audit provided independent validation of our AI management practices and highlighted areas for refinement. It helps ensure that, as we scale our AI capabilities, we do so transparently and in alignment with global standards, supporting both commercial and public sector engagement.
We are happy to present our first ISO/IEC 42001 certificate in Saudi Arabia to Unifonic. It sets a benchmark for responsible AI, reflecting Unifonic’s commitment to safety, security and user trust.
About Unifonic
Unifonic is a Middle East-based communications platform provider offering AI-driven customer engagement solutions across voice, messaging and chat. Its platform enables organizations to automate communication workflows, personalize customer experiences and manage omnichannel engagement securely and efficiently.
For further information, please contact:
Michal Cichocki
Global Product Manager – AI
Global Innovation, Mobility & Digital Trust
t: +48 22 329 22 22
About SGS
SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.
Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH1256740924, Reuters SGSN.S, Bloomberg SGSN:SW).
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