We are pleased to announce that we have been approved as an Amazon Testing, Inspection and Certification (TIC) Direct Validation body, supporting businesses in navigating and complying with Amazon’s updated requirements for toy sellers.
Amazon has recently introduced an important new policy for the toys category, requiring that product compliance is validated directly through an Amazon-approved TIC body under the Direct Validation program. This requirement applies to all Amazon marketplaces in the United States, Canada and Europe.
Toy sellers can no longer upload compliance documents through Seller Central and must now adapt their compliance workflows, selecting a professional, efficient, Amazon-approved TIC organization to complete the validation process.
Impact on sellers
- If validation is approved, the product will remain eligible for sale on Amazon without further action
- If validation is not completed or the product is non-compliant, the product may be removed and delisted
What is TIC Direct Validation?
The Direct Validation mechanism strengthens product safety and regulatory compliance. Products in designated categories must undergo direct validation through an Amazon-approved TIC organization.
- All testing and validation results are submitted directly to Amazon by the TIC
- Sellers can no longer upload compliance documents
TIC direct validation workflow
- Sellers initiate a test request in Seller Central: Performance → Account Health → Policy Compliance → Verify Your Products
- Assigned TIC contacts the seller to schedule testing or to validate existing test reports
- Once testing/validation is completed, the TIC submits the results directly to Amazon (files can no longer be uploaded by the seller)
Why choose SGS?
As an Amazon-approved TIC Direct Validation body, we issue reports that fully meet Amazon's requirements and integrate directly with the platform, significantly shortening the validation timeline. We also provide expert guidance on the latest Amazon requirements, offering tailored consultation, reliable testing solutions and fast, efficient report delivery.
With extensive industry experience, a strong technical team and a global network of accredited laboratories, we help Amazon toy sellers streamline compliance with international regulatory requirements, minimize market risks and accelerate entry into target markets. To know more about SGS toy services, please visit.
For further information, please contact:
SGS Toy Team
t: +33 6 14 29 27 65
About SGS
SGS is the world’s leading Testing, Inspection and Certification company. We operate a network of over 2,500 laboratories and business facilities across 115 countries, supported by a team of 99,500 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, compliance and sustainability.
Our brand promise – when you need to be sure – underscores our commitment to trust, integrity and reliability, enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH1256740924, Reuters SGSN.S, Bloomberg SGSN:SW).
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